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Innes Clothing

When I was partner and creative director at INNES Clothing, I managed all creative aspects of the company. I designed and produced apparel lines which included denim, casual pants, walk-shorts, board-shorts,

Innes Clothing

Innes Clothing

When I was partner and creative director at INNES Clothing, I managed all creative aspects of the company. I designed and produced apparel lines which included denim, casual pants, walk-shorts, board-shorts, wovens, jackets, knits, printable tees, and accessories. I recruited, inspired, and managed a staff of freelance graphic designers. I created seasonal creative briefs, color palettes, and graphic direction for our design team.

I was responsible for adherence to development, production and sales calendars. I built annual product line plans, including product SKU rationalization and assessment. It involved daily communication with a China based developer as well as worldwide vendors and price negotiation. I managed product inventory through quarterly buying strategies.

Design of all print and marketing materials was part of my role which included catalogs, advertising and POP. I organized and managed website and social marketing strategies and regularly did trend travel in order to build upon key successes and anticipate future direction.


Client          Innes Clothing
Agency       In-House Creative Director
Services     Creative Director – All Design

Innes Clothing

When I was partner and creative director at INNES Clothing, I managed all creative aspects of the company. I designed and produced apparel lines which included denim, casual pants, walk-shorts, board-shorts, wovens, jackets, knits, printable tees, and accessories. I recruited, inspired, and managed a staff of freelance graphic designers. I created seasonal creative briefs, color palettes, and graphic direction for our design team.

I was responsible for adherence to development, production and sales calendars. I built annual product line plans, including product SKU rationalization and assessment. It involved daily communication with a China based developer as well as worldwide vendors and price negotiation. I managed product inventory through quarterly buying strategies.

Design of all print and marketing materials was part of my role which included catalogs, advertising and POP. I organized and managed website and social marketing strategies and regularly did trend travel in order to build upon key successes and anticipate future direction.


Client          Innes Clothing
Agency       In-House Creative Director
Services     Creative Director – All Design