When I was partner and creative director at INNES Clothing, I managed all creative aspects of the company. I designed and produced apparel lines which included denim, casual pants, walk-shorts, board-shorts, wovens, jackets, knits, printable tees, and accessories. I recruited, inspired, and managed a staff of freelance graphic designers. I created seasonal creative briefs, color palettes, and graphic direction for our design team.
I was responsible for adherence to development, production and sales calendars. I built annual product line plans, including product SKU rationalization and assessment. It involved daily communication with a China based developer as well as worldwide vendors and price negotiation. I managed product inventory through quarterly buying strategies.
Design of all print and marketing materials was part of my role which included catalogs, advertising and POP. I organized and managed website and social marketing strategies and regularly did trend travel in order to build upon key successes and anticipate future direction.
Client Innes Clothing
Agency In-House Creative Director
Services Creative Director – All Design